Saturday, September 12, 2009
Thursday, August 27, 2009
Saturday, August 15, 2009
Wednesday, August 12, 2009
STAY INFORMED: When a company doesn't feel they want "urban" consumers they're - NUD (Non Urban Dictate)
Tom Joyner wants this information to reach his listeners.....
You have probably heard of "NUD" as a result of the Tom Joyner morning show related to CompUSA. NUD is the acronym for a very subtle and little-known marketing term specifically directed toward people of color.
NUD stands for Non Urban Dictate. These three words essentially mean that a company is not interested in the Black consumer. A NUD label means that a company does not want their marketing and advertising materials placed in media that claim an urban audience(black folks)as their main target. There are legitimate reasons for companies not using urban radio.
It may be that Blacks don't index high in certain categories or that a company's strategy is to market to the Black consumer down the road after they have established a strong position in their primary target.
But NUD usually means that a company is not interested in the Black consumer. Companies evade discrimination liability by embracing it as theory rather than policy.
As a service to Black consumers, the Urban Institute will list all companies that have a NUD policy. Armed with this information, we feel that Black consumers will be able to make informed buying decisions.
Companies with NUD policies:
a.. Starbucks
b.. Jos. A Bank
c.. CompUSA
d.. Weight Watchers
e.. Keebler
f.. Life Savers
g. Continental Airlines
h.. Northwest Airlines
i.. America West Airlines
j.. HBO - Apollo Series
k.. Paternal Importers
l.. Calico Corners
m.. OM Scott
n.. Pepperidge Farms
o.. Ethan Allen
p.. Busy Body Fitness
q.. Mondavi Wines
r.. Builders Square
s.. Don Pablo
t.. Lexus
u.. Aruba Tourism
v.. Ciba Vision
w.. [Removed by BreakTheChain.org at Company's Request]
x.. Grady Restaurant
y.. Eddie Bauer
Please forward this information on to any other consumer that you consider a friend and advise them to do likewise. Remember, we can't act wisely unless we are informed wisely.
The Urban Institute
2100 M Street, NW.
Washington, DC 20037
(202) 833-7200
You have probably heard of "NUD" as a result of the Tom Joyner morning show related to CompUSA. NUD is the acronym for a very subtle and little-known marketing term specifically directed toward people of color.
NUD stands for Non Urban Dictate. These three words essentially mean that a company is not interested in the Black consumer. A NUD label means that a company does not want their marketing and advertising materials placed in media that claim an urban audience(black folks)as their main target. There are legitimate reasons for companies not using urban radio.
It may be that Blacks don't index high in certain categories or that a company's strategy is to market to the Black consumer down the road after they have established a strong position in their primary target.
But NUD usually means that a company is not interested in the Black consumer. Companies evade discrimination liability by embracing it as theory rather than policy.
As a service to Black consumers, the Urban Institute will list all companies that have a NUD policy. Armed with this information, we feel that Black consumers will be able to make informed buying decisions.
Companies with NUD policies:
a.. Starbucks
b.. Jos. A Bank
c.. CompUSA
d.. Weight Watchers
e.. Keebler
f.. Life Savers
g. Continental Airlines
h.. Northwest Airlines
i.. America West Airlines
j.. HBO - Apollo Series
k.. Paternal Importers
l.. Calico Corners
m.. OM Scott
n.. Pepperidge Farms
o.. Ethan Allen
p.. Busy Body Fitness
q.. Mondavi Wines
r.. Builders Square
s.. Don Pablo
t.. Lexus
u.. Aruba Tourism
v.. Ciba Vision
w.. [Removed by BreakTheChain.org at Company's Request]
x.. Grady Restaurant
y.. Eddie Bauer
Please forward this information on to any other consumer that you consider a friend and advise them to do likewise. Remember, we can't act wisely unless we are informed wisely.
The Urban Institute
2100 M Street, NW.
Washington, DC 20037
(202) 833-7200
Sunday, August 9, 2009
Saturday, July 11, 2009
Ed Johnson Presents: Ed & Ms. A "TALKIN' SH!T THE PODCAST!" Episode 05
Ed & Ms. A. attend a Girl Story workshop!
Friday, July 3, 2009
Ed Johnson Presents: Ed & Ms. A "TALKIN' SH!T THE PODCAST!" Episode 04
Ed & Lis are joined by Mama A. herself - Lisa's mom sits on the couch with us to shoot the shit in our tribute to the celebs that have gone by.
Michael Jackson
Ed McMahon
Farrah
Billy Mays
David Carridean
Sunday, June 21, 2009
Ed Johnson Presents: Ed & Ms. A "TALKIN' SH!T THE PODCAST!" Episode 03
Part 2 of our hour long discussion of “Girl Story” Ms A’s poetry group and our views on therapy!
Subscribe today!
Subscribe today!
Ed Johnson Presents: Ed & Ms. A "TALKIN' SH!T THE PODCAST!" Episode 02
Ed & Ms. A. TALKIN’ SH!T The Podcast 02
June 20th, 2009 · No Comments
Ed & Ms. A Return with sh!tnanigans.
In these these next 2 eps (2 & 3) we interview Ms A herself about her poetry group “GIRL STORY” and talk more media and popculture crap
Enjoy!
below is the link to Girl Story
http://www.girlstory.org/girlstory/main.html
June 20th, 2009 · No Comments
Ed & Ms. A Return with sh!tnanigans.
In these these next 2 eps (2 & 3) we interview Ms A herself about her poetry group “GIRL STORY” and talk more media and popculture crap
Enjoy!
below is the link to Girl Story
http://www.girlstory.org/girlstory/main.html
Wednesday, June 10, 2009
Ed Johnson Presents: Ed & Ms. A "TALKIN' SH!T THE PODCAST!" Episode 01
Below is my (and my friend Lisa Ascalon's) first attempt at a podcast.
A couple of media gawkers - we basically babble about the "going's on" in sports, movies, TV or life in general.
Check us out - subscribe and enjoy.
Below is the philipino prisoners we are talking about toward the end of the podcast.
Saturday, May 9, 2009
Sunday, April 19, 2009
Monday, March 16, 2009
Monday, January 5, 2009
On The EDJ Opinions #64
SURRENDER!
OK!
First, HAPPY NEW YEAR!
I hope everyone got drunk, full and laid. Not nec. in that order.
I haven't written in a while.
Holidaze - and my cpu crashed.
Next - YES! I GOT ENGAGED! WHOOHOO!
Thank you to all the congrats - much appreciated - but to be honest that was a cat that escaped the bag.
Let me explain.
Soon after me proposing and her accepting - we jumped up and down, holding hands in a circle for about 3 minutes.
Like a scene from sex in the city or those nasty chicks that shared that pair of pants we continued to dance around a table when she said she was going to change her facebook status and that I should too. Since all I was thinking was "How the hell am I gonna pay for this shit" I replied "ok".
I thought my page only showed my hometown info and like my I.Q. or some shit, why not. I didn't realize i was actually bullhorning my pals in Russia that I had gotten engaged.
NO - I'M NOT ASHAMED!!
(Now every woman reading this is becoming slightly perturbed, so I have to write fast!)
Ladies! It is inheritly male to not want to announce shit. Sorry it just is.
I don't know why but the last thing a man wants to do is tell the world he has offically given up his right to free speech.
You all would have figured it out when my complete inability to make a decision without calling home started or when my constant referring to myself as "us" or "we" got on your nerves.
Hell I was just trying to set up a "sure thing" for my forties. You've seen me lately. I ain't pretty no more.
I kid.
I'm proud that my best friend has accepted my proposal and I can think of nothing that's going to make me happier than spending my life with the best person I ever met.
Peace
OK!
First, HAPPY NEW YEAR!
I hope everyone got drunk, full and laid. Not nec. in that order.
I haven't written in a while.
Holidaze - and my cpu crashed.
Next - YES! I GOT ENGAGED! WHOOHOO!
Thank you to all the congrats - much appreciated - but to be honest that was a cat that escaped the bag.
Let me explain.
Soon after me proposing and her accepting - we jumped up and down, holding hands in a circle for about 3 minutes.
Like a scene from sex in the city or those nasty chicks that shared that pair of pants we continued to dance around a table when she said she was going to change her facebook status and that I should too. Since all I was thinking was "How the hell am I gonna pay for this shit" I replied "ok".
I thought my page only showed my hometown info and like my I.Q. or some shit, why not. I didn't realize i was actually bullhorning my pals in Russia that I had gotten engaged.
NO - I'M NOT ASHAMED!!
(Now every woman reading this is becoming slightly perturbed, so I have to write fast!)
Ladies! It is inheritly male to not want to announce shit. Sorry it just is.
I don't know why but the last thing a man wants to do is tell the world he has offically given up his right to free speech.
You all would have figured it out when my complete inability to make a decision without calling home started or when my constant referring to myself as "us" or "we" got on your nerves.
Hell I was just trying to set up a "sure thing" for my forties. You've seen me lately. I ain't pretty no more.
I kid.
I'm proud that my best friend has accepted my proposal and I can think of nothing that's going to make me happier than spending my life with the best person I ever met.
Peace
Tuesday, December 16, 2008
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